While the Long Noses are converting good parts of the world—including most of their home countries—into disaster zones and failed states, half a billion Chinese are ascending into the middle class.
In 2010, mainstream consumers—those with enough money to buy cars, fridges, and phones but not Rolls-Royces—made up less than a tenth of urban Chinese households.
McKinsey predicts that by 2020 the income middle class will grow by 1,000%, making up well over half of the Chinese population, while the percentage of the very poor will be cut in half. Credits: McKinsey + The Economist